Advertising engages young people, education should do the same. We teach topics that are often considered boring, but we do it in an exciting way.
Stories move people. We bring dry subjects to life by telling stories that are relevant to the target audience.
Adult teachers, even with the best intentions, can be out of touch. The best people at talking to young people are other young people.
We can't be best at everything. We concentrate on what we are good at, and build networks and teams to help us with the rest.